Wednesday, February 29, 2012
Group E Blog Post
Referring back to what Naveen was saying earlier about the Google posting, this isn't the first time that they have gotten in trouble for something like this. Note how when you open an email in Gmail, the advertisements at the side somehow correlate to what is in the email and somehow add up to something semi-useful. This was taken under fire because the Google code reads your email and then finds the appropriate advertisement, custom advertisements based on your interests and needs if you will. Eventually Google weaseled out of this by saying, "Hey, it's not an infringement of privacy since it is a machine reading and not tracking whatever you have and not a human being." Since no human beings were involved, the emotion and energy cannot be captured and as a result Google claims that it is more of an algorithm finding what you want. Similarly, in the story, the mega-corporations get away with the darts since they create the craving but do not directly influence the victim to buy the goods. As a result, everyone is an abuser of something at their own will.
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